Driving successful transformational change in a business is hard. It takes vision and a willingness to forge ahead with big-payoff projects. But it also requires tight control of day-to-day matters, to ensure foundations remain strong. Most of all it takes great people, and we put people at the absolute core of our approach.
No matter what type of business we’re working with, developing a positive, comprehensive strategy around people is essential, and we work with our portfolio companies to provide guidance on roles and recruitment as much as we do on margin and management accounts. We are rigorous, thoughtful, and collaborative; we will help you get the best from yourself and your team to propel your business forwards.
Drawing on our experience
We deliver insight, expertise and a fresh perspective. We are privileged to work with founders and management teams from all sectors of the UK economy – from consumer ecommerce businesses like Ron Dorff, to digital platform businesses like Tictrac and fast-growing software businesses like Ostmodern. This gives us deep insights into the scale-up journey, which is a key part of what we bring to the table.
Our support is focussed in three areas. We draw on industry best practice to help our portfolio companies quickly develop bespoke operational and financial methodologies. We help companies define and refine their growth strategy, including insight into how to underpin that strategy through recruitment and organisational development. We draw upon our own network to help portfolio companies access expertise and excel.
We understand the strategic and operational challenges that businesses face when scaling up, and we work with management teams to find solutions.
Hear from those we’ve backed
Mervyn O’Callaghan, CEO of CameraMatics
“We are delighted with the support we have received from Puma Private Equity, Sure Valley Ventures and Enterprise Ireland. The funds will enable us to further capitalise on our position as a leader in the fleet safety technology industry in Ireland, the UK, USA – and beyond.”
Chris Shelley, CEO of Dymag
“We’re pleased with the progress we are making in cost-optimising our wheels and designing them for more scalable manufacture. Our next big step is to increase production capability from 2,000 units a year to 10,000 units a year. We’re currently investigating how we can utilise microfactories to help us achieve this scale flexibly and at lower capital cost than traditional factories, where clients need them, which will save hugely on emissions and shipping costs.
“The investments made into Dymag have also helped us look at more sustainable operations, including recycling composites and new materials that could be leveraged in future wheels. We are excited about the role our wheels can play in EVs as part of an overall system designed to save energy and have a much lower impact on its environment in the future.”
Ankur Wishart, Co-Founder & Managing Director, Open House
“Rupert and the team at Puma have been exceptional business partners for us, adding significant value in their expertise and experience, whilst also enabling us to develop and manage the business day to day as focused operators. We are very pleased with the relationship we have formed and are really excited about the future as partners.”
Our ESG vision
Read about our approach in detail through our ESG policy documents.ESG Policy
Creating real value involves contributing to a more sustainable, productive, and satisfying world.
We focus our investment activities on stimulating growth to support entrepreneurship and employment, whilst generating financial returns.
When it comes to ESG, we judge our activity through a framework of five criteria: governance, environment, marketplace, workplace and community. This allows us to measure our impact in delivering societal and environmental benefit. You can view our ESG principles in more detail here and see how we live up to them here.
When investing, our ESG vision is to take a holistic view of our impact. That means retaining awareness of both direct and external costs and benefits, and balancing near term and long term objectives.
We see high environmental, social and governance standards as an opportunity rather than a burden and are committed to investing in companies that align with our values.
Harriet Rosethorn, Investment Director at Puma Private Equity
“Growing businesses have a vast array of opportunities to engage with ESG initiatives. At Puma Private Equity, we work closely with our portfolio companies to focus on the importance of their ESG activities as they scale, and help seek out opportunities they can harness.”
Supporting female foundersRead more
We embrace the growth of businesses and recognise the achievements of women entrepreneurs. We take pride in our collaborations with remarkable women across our portfolio companies and network. Our aim is to foster a vibrant community of female leaders, connecting them through our Female Founders events, to establish a strong network of support and advice among like-minded peers.