The leading HR tech platform for building businesses where people belong.


Puma Private Equity initially invested £2.75 million in August 2019, to support Connectr to develop its core product. Connectr (formerly known as MyKindaFuture) is the UK’s largest emerging talent specialist whose clients include BT, Deloitte, Cisco and Burberry, as well as the education and government sectors. Following impressive revenue growth in the following two years, Puma invested a further £5.95 million across two investment rounds (October 2020 and December 2021) to capitalise on the expansion opportunities available to the company.


Key Info
Total Investment
£8.7 million
Human Resources Technology
2019 – present

About Connectr

Focusing its recruitment on young people, Connectr aims to help students from a range of backgrounds develop employability skills and succeed in the workplace, while also supporting employers with their recruitment needs from work experience and apprenticeships through to graduate programmes. Founded in 2011, the company has established a strong track record and network, engaging with more than 25,000 young people in 2019.

Connectr has an expert management team and increased digital revenue in 2020 100% vs the prior year, despite the underlying challenges for employers due to Covid-19. Our investment will support the company’s continued growth and enable Connectr to further scale its offering across different recruitment specialisms.


The company’s view

“We are excited about the future. Puma’s continued financial and strategic support enables us to continue investing in building out our product suite, enabling us to be integrated far deeper into the candidate and employee journey.”

Will Akerman, Founder of Connectr

Our investment view

“Connectr creates a positive social impact for businesses, employees and under-represented groups across the UK. Our investment allows Connectr to continue setting the standard for its sector, further develop its market-leading mentor platform, and support customers to attract the best talent.

“Connectr helps HR and people teams create an environment where individuals can thrive. We are delighted to continue supporting the growing team at Connectr on the next stages of its journey.”

Jane Smith Ben Leslie, Investment Director at Puma Private Equity