Puma Private Equity completes €4m investment into award-winning premium bodywear brand Ron Dorff

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Key Info

Puma Private Equity has completed a €4 million investment into the fast-growing athleisure brand, Ron Dorff.

Ron Dorff is today’s emerging leader in the rapidly expanding men’s category, bodywear. Aligning Swedish functionality with French style, Ron Dorff stands for upgrading iconic menswear must-haves of the past, from sportswear to homewear, underwear and swimwear. The result is perfect pieces with an athletic heritage that perform flawlessly whether worn at the gym, at home or at work.

Puma Private Equity’s investment will provide capital to support Ron Dorff’s aggressive growth strategy and further expansion into the US over the coming years. This geographic growth follows highly encouraging sales, notably online in 2020 despite the Covid-19 crisis.

Rupert West, Managing Director of Puma Private Equity, said of the investment:

“Claus and his team have done a tremendous job in growing their business and positioning Ron Dorff for major international expansion. Ron Dorff is a very exciting brand with ambitious growth plans, and we are delighted to help them enter the next phase of their success. Whilst 2020 has been an extremely challenging year, Puma Private Equity has remained an active investor as we continue to uncover fantastic innovation and potential amongst UK SMEs.”

Claus Lindorff, Ron Dorff Founder and CEO added:

“We are delighted to have Puma Private Equity on board not only as an investor but also as a close business partner. Their support will allow us to continue to share our passion for what we do best – providing customers with the leading premium bodywear product in the market – whilst enabling our geographic expansion over the coming years.”

About Ron Dorff

The brand launched its e-store, rondorff.com, in 2012 followed by the opening of its first store in Paris in 2013. It quickly expanded with two concessions in notable Parisian department stores, followed by a second store opening on the Left Bank in 2017. Expansion into London in 2016 and Berlin in 2019 came as a response to strong customer appetite following sustained spikes in online and wholesale demand in Germany and the UK. The company has a committed omnichannel sales approach with rondorff.com selling to over 80 countries worldwide, five own-brand stores (including two in London) and a network of more than 70 selected high-end wholesale partners globally.

Ron Dorff was voted one of the best three swimwear brands in the world for men in 2020 by Vogue Magazine, and one of the top-10 best underwear brands for men by GQ Magazine. It counts Michael Fassbender, Orlando Bloom and Alexander Skarsgard, amongst others, as brand ambassadors.

Puma Private Equity continue to support SMEs and are delighted to add Ron Dorff to their portfolio, which also includes fellow apparel business Le Col.