Kelvin Reader

Kelvin joined Puma in 2019. He is responsible for origination in the Midlands and the East, investment analysis and execution, and value creation within the Puma portfolio.​

​ Kelvin brings both investment and operating experience to Puma from his past ventures, which include Parade Media Group and InSport. During his time at Puma, Kelvin worked closely with portfolio companies including Ostmodern, NRG Gyms and SEN. 

Kelvin holds a deep appreciation for the importance of selling in all its forms, be that selling product, recruiting talent or fundraising. He also loves a good debate on KPIs and how they should be calculated. ​

Kelvin is a member of the South African Institute of Chartered Accountants.  He has two young boys that do a good job of keeping him on his toes. Any downtime is spent enjoying tennis, golf… and don’t get him started on rugby!