Claus Lindorff, Co-founder and CEO, Ron Dorff [our strategy]

“Back in 2020, despite lockdowns and a general world crisis, the team at Puma Private Equity believed in Ron Dorff and our strategy that the US was the way to go. Thanks to them we opened our US flagship store in New York, and in parallel invested heavily online, making the US our number one, most profitable marketplace. An LA store will open in May 2023 and Miami is just around the corner – both of which will support online sales in these two key States. This was all part of the business plan that Puma Private Equity approved back in 2020 when the world looked very different. A plan is only a plan until it becomes real. And it became real thanks to a fantastic team at Puma who have supported us from day one.”