A software developer marketplace platform.


In 2021, Puma Private Equity deployed £5 million of equity into Deazy, a platform that connects businesses with high-quality development teams. Deazy will use the funding to scale its commercial teams to accelerate growth, double down on its platform vision and further build out its development teams.


Key Info
Total Investment
£5 million
London, UK
2021 onwards

About Deazy

Founded in 2016, Deazy works with handpicked teams comprising more than 3,000 developers, providing broad technical expertise and greater capacity and flexibility.

Deazy grew by 2.5x in 2021, an increase attributable to its model, technology and ability to execute, along with the increasing demand for developers globally following the pandemic. In addition, the IR35 legislation change has made it more challenging for companies to access software developers, and Deazy’s compatibility with this is a key advantage.

The business’s clients range from enterprises to VC-backed scale-ups and some of Europe’s biggest agencies. It is about to complete its transition to enable a self-serve platform-based experience, meaning every project and interaction will be managed via the Deazy platform, enabling a more efficient and scalable model.

This investment round will enable Deazy to scale out a team to drive even faster growth in a high-demand segment for development talent. Deazy also plans to hire a Chief Product Officer with high-profile marketplace credentials, to sustain the delivery of a market-leading platform experience.

The company’s view

“There is a long-term skills gap in technology and our platform makes it easy for organisations to fill that gap – that’s what’s been powering our growth and what will see us grow even faster in the future. We’ve spent 2022 developing our proposition and building the team so that the company is ready for further growth during 2023.”

Jane Smith Andy Peddar, CEO and co-founder of Deazy

Our view

“Deazy now works in over 25 countries around the world and has more than 5,000 developers in its ecosystem. We have been working closely with it in refining its strategy and helping it to recruit key staff members to support its growth ambitions. We believe Deazy is the perfect delivery partner for a growing number of companies that need flexible, scalable, on-demand services.”

Jane Smith Kelvin Reader, Investment Director at Puma Private Equity