Influencer is a leading marketing platform that simplifies the influencer marketing process for brands and creators.
In 2019, Puma Private Equity deployed £3 million into Influencer, the leading influencer marketing platform run by renowned entrepreneurs. This investment was made to support Influencer in driving innovations on its proprietary social media platform – Waves – and help the organisation expand its global presence.
Launched in 2017, Influencer’s proprietary technology is market-leading in simplifying the influencer marketing process for both brands and creators.
The data-driven, end-to-end platform provides brands around the world with access to a network of premium social media influencers who are vetted for authenticity, quality and creativity.
The platform empowers these businesses to make smarter decisions on their influencer activities by combining the discovery and relationship management of creators, along with campaign management, campaign reporting and rich actionable insights across multiple compatible social media platforms.
Building on the company’s impressive growth, management expertise and niche understanding of this fast-growing sector, this funding will help drive new innovations within the platform and expand Influencer’s global presence. The business intends to increase headcount and expand internationally and continues to work with a list of brands such as Pantene, Barclays, T.M. Lewin, Walkers, Starbucks for their campaigns.
Ben Jeffries founded the business in 2015 and sits on the board of The Business of Influencers which sets the principles and guidelines for the UK influencer marketing industry. Caspar Lee is a world-famous influencer, being listed in Forbes 30 Under 30 Europe for his work in Media and Advertising.
YouTuber and Founder, Caspar Lee
The company’s view
Ben Jeffries, CEO and Co-Founder of Influencer
“Puma Private Equity shares our vision and I’m thrilled to be working with them. Their backing validates our proposition and will enable us to significantly scale our offering globally and continue to solve the problems currently facing brands and creators.”
Harriet Rosethorn, Investment Director at Puma Private Equity
“With its disruptive approach, strength of technology and creator credentials, Influencer is ideally placed to continue its explosive growth. We are delighted to be working with the company and look forward to helping them achieve their aggressive goals for the business over the coming years.”