Le Col is a leading British cycling brand founded by ex-professional cyclist Yanto Barker in 2011.

Overview

In 2018, Puma Funds deployed £2.35 million to support Le Col’s growth plans. Following the company’s continued strong performance, we invested a further £2.5 million in 2020. The company’s expansion means it now exports to 65 countries worldwide from its own factory in Italy.

.

Key Info
Investment
£4.85 million
Location
London
Sector
Sports apparel
Involvement
2018 – present

About Le Col

Le Col’s revenues doubled during the first investment period led by online sales which have quadrupled on average, year-on-year, since 2017.

Our investment has helped develop the business’s marketing strategy to drive growth in online sales; support partnerships such as with Wiggle (an indoor cycling kit brand), Zwift rides (an online cycling training programme) and ongoing sponsorship of Team Bahrain McLaren, a leading Grand Tour team.

Le Col have launched a number of new product lines, such as ‘Project Aero’ with McLaren, technical kit developed using aerodynamic expertise from McLaren, as well as a line of clothing made from recycling fabrics. This year, a World Tour Team sponsorship was agreed with Bora Hansgrohe for the 2022 Cycling Season in September. Joss Lowden, who rides for Drops Le Col (the female professional cycling team), broke the World Record at Switzerland’s Grenchen velodrome on 29th September 2021.

The company’s view

“We are delighted to partner with Puma; their support will be key in facilitating the next phase of Le Col’s growth. The gains we’ve made in the past two years have been exceptional and this latest investment will be instrumental in taking our market-leading products to a global cycling audience.”

Yanto Barker, Founder of Le Col

Yanto Barker Founder and ex-professional cyclist

Our view

“Guided by Yanto’s performance insight, design expertise and drive for perfection, Le Col is becoming the go-to brand for cyclists looking for the best kit. Our investment will support the team to leverage the explosive growth it’s achieved over the last two years, ensuring Le Col continues on its exciting journey.”

Jane Smith Harriet Rosethorn, Investment Manager
Performance metrics

 

4 x

Online sales

online sales have quadrupled on average, year-on-year, since 2017

2 x

Revenues

revenues doubled during the first investment period