Le Col is a leading British cycling brand founded by ex-professional cyclist Yanto Barker in 2011.
In 2018, Puma Funds deployed £2.35 million to support Le Col’s growth plans. Following the company’s continued strong performance, we invested a further £2.5 million in 2020. The company’s expansion means it now exports to 65 countries worldwide from its own factory in Italy.
About Le Col
Le Col’s revenues doubled during the first investment period led by online sales which have quadrupled on average, year-on-year, since 2017.
Our investment has helped develop the business’s marketing strategy to drive growth in online sales; support partnerships such as with Wiggle (an indoor cycling kit brand), Zwift rides (an online cycling training programme) and ongoing sponsorship of Team Bahrain McLaren, a leading Grand Tour team.
Le Col have launched a number of new product lines, such as ‘Project Aero’ with McLaren, technical kit developed using aerodynamic expertise from McLaren, as well as a line of clothing made from recycling fabrics. This year, a World Tour Team sponsorship was agreed with Bora Hansgrohe for the 2022 Cycling Season in September. Joss Lowden, who rides for Drops Le Col (the female professional cycling team), broke the World Record at Switzerland’s Grenchen velodrome on 29th September 2021.
The company’s view
Yanto Barker, Founder of Le Col
“We are delighted to partner with Puma; their support will be key in facilitating the next phase of Le Col’s growth. The gains we’ve made in the past two years have been exceptional and this latest investment will be instrumental in taking our market-leading products to a global cycling audience.”
“Guided by Yanto’s performance insight, design expertise and drive for perfection, Le Col is becoming the go-to brand for cyclists looking for the best kit. Our investment will support the team to leverage the explosive growth it’s achieved over the last two years, ensuring Le Col continues on its exciting journey.”
online sales have quadrupled on average, year-on-year, since 2017
revenues doubled during the first investment period