A well-respected premium bodywear brand.
Overview
In 2020, Puma Private Equity deployed £3.6 million of equity into the men’s athleisurewear business, Ron Dorff. This was followed by a subsequent investment, in February 2022, that brought Puma’s total investment up to £7.6 million. The investment has provided capital to support Ron Dorff’s growth strategy and further expansion into the US.
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About Ron Dorff
Ron Dorff has been voted one of the best three swimwear brands for men in 2020 by Vogue Magazine, and one of the top ten best underwear brands for men by GQ Magazine. It counts Michael Fassbender, Orlando Bloom and Alexander Skarsgard, among others, as brand ambassadors.
Having launched in 2012, Ron Dorff now has five own-brand stores in London, Paris and Berlin, and a network of over 70 high-end wholesale partners globally. It has a committed omnichannel sales approach, with rondorff.com selling to customers in over 80 countries worldwide.
The company’s view
“Back in 2020, despite lockdowns and a general world crisis, the team at Puma Private Equity believed in Ron Dorff and our strategy that the US was the way to go. Thanks to them we opened our US flagship store in New York, and in parallel invested heavily online, making the US our number one, most profitable marketplace.
“An LA store will open in May 2023 and Miami is just around the corner – both of which will support online sales in these two key States. This was all part of the business plan that Puma Private Equity approved back in 2020 when the world looked very different. A plan is only a plan until it becomes real. And it became real thanks to a fantastic team at Puma who have supported us from day one.”
Our investment view
“Ron Dorff has gone from strength to strength following our initial investment in 2020. Its successful launch into the US market, brand collaborations, and a significant upgrade to the company’s e-commerce capability, have all contributed to the brand’s success. We are delighted to continue our support for Ron Dorff with further investment, and look forward to a prosperous journey ahead.”
Ben Leslie, Investment Director at Puma Private Equity 
