Ron Dorff is a premium bodywear brand, aligning Swedish functionality with French style.


In 2020, Puma Private Equity deployed £3.59 million of equity into the men’s athleisurewear business, Ron Dorff.


Key Info
£5.26 million
UK, Europe and US
Consumer Goods
2020 onwards

About Ron Dorff

Ron Dorff has been voted one of the best three swimwear brands for men in 2020 by Vogue Magazine, and one of the top-10 best underwear brands for men by GQ Magazine.

It counts Michael Fassbender, Orlando Bloom and Alexander Skarsgard, amongst others, as brand ambassadors.

Having launched in 2012, Ron Dorff now has five own brand stores in London, Paris and Berlin, and a network of over 70 high-end wholesale partners globally. It has a committed omnichannel sales approach with selling to customers in over 80 countries worldwide.

The investment will provide capital to support Ron Dorff’s growth strategy and further expansion into the US over the coming years.

The company’s view

“Puma Private Equity’s support will allow us to continue to share our passion for what we do best – providing customers with the leading premium bodywear product in the market – whilst enabling our geographic expansion over the coming years.”

Claus Lindorff, Founder and CEO of Ron Dorff

Our investment view

“Claus and his team have done a tremendous job in growing their business and positioning Ron Dorff for major international expansion. Ron Dorff is a very exciting brand with ambitious growth plans, and we are delighted to help them enter the next phase of their success.”

Jane Smith Ben Leslie, Investment Manager